Pizza Hut Hong Kong has appointed Ogilvy for its creative duties following as the brand looks to elevate its position with millennials while “maintaining its strong heritage in the family segment,” it said in an announcement today.
Ogilvy is tasked with delivering an integrated marketing communications strategy that includes creative strategy, brand equity building, and campaign execution.
The appointment adds to Ogilvy’s regional partnership with Yum! brands across several markets in Asia Pacific including Australia, New Zealand, China, India, Philippines, Singapore, Thailand, Taiwan, and Vietnam.
“Our decision to partner with Ogilvy was based on their proven track record of delivering innovative work that resonates with the local market,” said Wendy Leung, Marketing Director Pizza Hut Hong Kong Management Limited. “As we look to elevate the Pizza Hut brand amongst millennials in Hong Kong, it was critical that we chose an agency whose work is grounded in strong, local consumer insights”.
John Koay, Executive Creative Director, Ogilvy Hong Kong, added, “Everyone in Hong Kong grew up with Pizza Hut. We are thrilled Ogilvy can partner with this iconic brand to create effective and famous work that will drive their business forward and connect with Hong Kong people”.