Online food delivery marketplace Foodpanda India, has awarded its creative duties to Happy mcgarrybowen.
Foodpanda India, which was acquired by Ola Cabs in December last year looks to revamp its identity after the alignment with Ola. Happy mcgarrybowen has previously helped carve out a niche for flagship startups like Flipkart, Myntra and Ola.
“We distinctly understand the need to build a strong and differentiated brand that people love,” said Anshul Khandelwal, Head of Marketing- Foodpanda. “Being a food experience platform, we intend to constantly innovate to build foodie-first solutions for India. Considering Happy Mcgarrybowen’s work portfolio, we are confident that the association will ensure an effective brand strategy and communications.”
Happy mcgarrybowen has been tasked with re-thinking the brand’s design language, which includes reinterpreting its logo and visual identity. Advertising and communications will follow suit to help the brand “form a bond with consumers in this ever-changing world of transactional relationships.”
Kartik Iyer, CEO, Happy mcgarrybowen added, “In a time where the market has already been created, we are proud to have won the mandates in such a competitive environment. We’re raring to go and leap ahead with Foodpanda right to the top.”